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Distracted Driving Awareness Month

April 21, 2017 | Leave a Comment

Distracted Driving Smartphone

Reports of motor vehicle accidents involving a distracted driver are a daily occurrence. Distracted driving includes any activity that takes our attention away from driving – including multitasking while driving.

Calls, texting, or updating social media are all activities that greatly increase the risk of a crash, and all involve the use of a cell phone.

Both the National Highway Traffic Safety Administration and the National Safety Council believe that the actual number of reported crashes involving cell phones is much higher than what’s being reported.

The reality is that these accidents are preventable.

Driving requires the use of our visual, manual and cognitive resources, and safe driving requires our full attention to these resources.

When we’re engaged in a phone conversation, even hands-free, our brains become highly distracted, switching between visual, manual and cognitive tasks. This leads to “inattentive blindness”, since we fail to see visual clues in our driving environment.

Implement a Distracted Driving Policy

There are two steps to promote safety for your employees and limit their risk of accident while driving:

1. Implement a distracted driving policy at your company

2. Enforce it

An effective policy will apply to any employee operating a company vehicle or using a company-issued cell phone while operating a personal vehicle.

Click here for an example of an effective policy.

For more information, visit the National Safety Council at www.nsc.org, or contact Cornerstone’s Loss Control Consultant Tom Scherrer at toms@cornerstoneinsurancegroup.com.

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